Michael Kamerman, CEO of Skilling, shares his opinion on what stock you should watch this week.

Apple

With a massive earnings week ahead in which 175 companies in the S&P 500 will report their earnings, Apple is perhaps the great unknown in the pack.

Despite shares falling almost 30%, the company managed to recover around half of that drop and now eyes the 200-day moving average in the $158 zone.

However, as with any company regardless of its size – Apple is not immune to the effects of global market trends. One of the current headwinds is inflation, which can decimate purchasing power over time as well as result in a major pullback in consumer spending for households.

Given that Apple’s products are towards the higher end of the pricing bracket, we could see these consumer concerns begin to come to a head.

Whilst this may perhaps concern some investors, they should also consider Apple's innovative approach, exemplified by their focus on health data and the launch of Apple Pay Later, when assessing their investment strategy.  

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Not investment advice. Past performance does not guarantee or predict future performance.