KSI's Net Worth: YouTube, Music, Boxing and more

What Is KSI's Net Worth?

KSI, whose real name is Olajide Olatunji, is a prominent English YouTube personality, video game commentator, comedian, and rapper, boasting a net worth of $100 million. He ranks among the highest-earning internet figures globally, having earned $25 million between September 2022 and September 2023. Currently, he operates three YouTube channels: "KSI," "JJ Olatunji," and "KSIClips," collectively garnering over 8.6 billion views. His primary channel has attracted 24.1 million subscribers, and he is a former member of the YouTube collective known as the Sidemen, which oversees four channels: "Sidemen," "MoreSidemen," "SidemenReacts," and "SidemenShorts."

The name KSIOlajidebt is derived from the gaming community acronym "KSI," combined with his first name, Olajide, and "BT" for British Telecom. KSI primarily focuses on FIFA games, having played alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. In his music career, he released the single "Lamborghini" featuring P Money in 2015, which achieved #7 on the UK R&B chart and #30 on the UK Singles Chart. He has also produced studio albums "Dissimulation" (2020) and "All Over the Place" (2021), and has collaborated on singles with artists such as BlacknWhite, Sway, and Yogi. In 2015, he authored the book "KSI: I Am a Bellend," which was retitled "I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet" for the U.S. market.

KSI is well-known for his rivalry with Logan Paul. On August 25, 2018, they participated in a pay-per-view boxing match, billed as "the biggest internet event in history." The bout concluded in a draw, leading to a rematch on November 9, 2019, at the Staples Center in Los Angeles. The initial fight attracted 2.25 million live viewers, with 1 million purchasing the pay-per-view and an estimated 1.2 million watching through unauthorized Twitch streams. Ultimately, 1.3 million viewers bought the fight via PPV, generating approximately $13 million in revenue, with both KSI and Logan likely earning.

Prime Energy Drink

In recent years, the energy drink "Prime" has emerged as a significant topic in discussions surrounding KSI's net worth. For those unfamiliar, Logan Paul and KSI have been promoting Prime since its launch in January 2022. Unverified reports from Prime indicate that the beverage generated $565 million in revenue during the twelve-month period from December 2022 to December 2023.

Do Logan Paul and KSI own Prime?

The answer is no; they serve as promoters but do possess equity in the brand. It is widely believed that each of them holds a 20% stake, or collectively they own 20%. The majority ownership is held by a Louisville-based parent company known as Congo Brands, which is co-owned by Max Clemons and Trey Steiger. Assuming Logan and KSI each own 20% of the brand, it is worth noting that when Rockstar was sold to Pepsi for $3.8 billion in 2020, it was generating $800 million in revenue, translating to a sale price of approximately five times its revenue. If Prime is indeed generating $600 million annually, one could estimate the brand's total value to be around $3 billion (five times $600 million). If Logan and KSI each hold a 20% stake, their shares would be valued at $600 million.

Conversely, if they collectively own 20%, equating to 10% each, their stakes would be worth $300 million each. Given that their actual equity stakes remain undisclosed and the revenue figures are unverified, all of this remains speculative. Nonetheless, it is reasonable to conclude that both individuals possess significant stakes in a burgeoning enterprise. Prime has also secured a range of celebrity endorsements, featuring notable figures such as quarterback Patrick Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski. It is likely that these celebrities were granted equity in return for their endorsements.

Early Life

Olajide Olayinka Williams Olatunji, known as KSIOlajidebt, was born on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, hails from London, while his father, Jide, is originally from Nigeria. KSI has a younger brother, Deji, who is also a prominent YouTuber. In 2015, KSI achieved the distinction of being ranked #1 on Tubular Labs' list of the "UK's Most Influential YouTube Creators," with Deji following closely at #2. KSI attended Berkhamsted School, where he formed a friendship with Simon Minter, who would later become a member of the Sidemen. In 2018, Deji released a video that disclosed KSI's personal banking information, prompting KSI to publicly express his disappointment towards his family, stating, "Don't you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I'm disappointed."

YouTube Career

KSI initiated his YouTube journey in 2008 with his first channel named "JideJunior," and subsequently created the "KSIOlajideBT" account in July 2009. As he began to generate a consistent income from his FIFA gaming commentary videos, he made the decision to leave sixth form college. KSI later expanded his content to include vlog-style videos and a broader range of games, reaching one million subscribers by 2012. In 2013, he signed with Polaris, a sub-network of Maker Studios, and in October of the same year, he became a member of the Sidemen, a British YouTube collective known for their sketches, challenges, and gaming commentary. In August 2017, KSI announced his departure from the Sidemen and subsequently released diss tracks targeting the other members.

Music Career

KSI made his musical debut with the album "Dissimulation," which was launched in May 2020. This album achieved remarkable success, securing the top position on the Irish Albums Chart and the second position on the UK Albums Chart. The Gold-certified album includes notable singles such as "Down Like That" featuring Rick Ross, Lil Baby, and S-X, "Wake Up Call" featuring Trippie Redd, "Poppin" featuring Lil Pump and Smokepurpp, "Houdini" featuring Swarmz and Tion Wayne, and "Killa Killa" featuring Aiyana-Lee. In 2021, KSI released his second album, "All Over the Place," which also reached the pinnacle of the UK Albums Chart. This album features the Gold-certified singles "Really Love" with Craig David and Digital Farm Animals, as well as "Don't Play" in collaboration with Anne-Marie and Digital Farm Animals. Additionally, KSI has produced several EPs, including "Keep Up" (2016), "Jump Around" (2016), "Space" (2017), and "Disstracktions" (2017).

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Personal Life

KSI is deeply committed to charitable endeavors and has actively participated in various charity television programs, including "Comic Relief," "Stand Up To Cancer," "Children in Need," and "Sport Relief." In 2015, he contributed $10,000 to an online charity stream hosted by YouTuber Castro1021 and participated in a Race Against Slime event to support SpecialEffect, a U.K.-based organization dedicated to enhancing the lives of individuals with physical disabilities through video gaming. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football matches, collectively raising nearly £400,000 for organizations such as Childline, the Saint's Foundation, and the Charlton Athletic Community Trust. In 2020, he made a donation of $60,000 to the Black Lives Matter Global Network Foundation and other charities focused on supporting the Black community, in addition to donating clothing to the Seaview Project. That same year, he participated in "The Independent's" Help the Hungry campaign and the "Evening Standard's" Food for London Now initiative, and he contributed to the charity single "Stop Crying Your Heart Out" for Children in Need.

In 2021, KSI donated £10,000 to Comic Relief during BBC Radio 1's "Lol-a-thon." KSI is an avid supporter of the London football club Arsenal F.C. and has made appearances on AFTV, a channel dedicated to Arsenal fans. In 2012, he faced allegations of sexual harassment against women at a Eurogamer event, as well as accusations of sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, "I consented to the motorboat it's called comedy……relax," KSI was subsequently banned from attending future Eurogamer events.

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Awards and Nominations

In 2016, KSI was honored with a Diamond Creator Award at the YouTube Creator Awards and was recognized as Vlogger of the Year by the NME Awards. In 2020, he received an Amazon Music UK award for Best Song for his track "Lighter," which also garnered him a nomination for Best British Single at the BRIT Awards. KSI has been nominated for three Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (alongside the Sidemen) in 2019. His work, "Sidemen: The Book," was nominated for the British Book Award in the category of Non-Fiction: Lifestyle Book of the Year in 2017, and he also received a nomination for Best British Vlogger at the BBC Radio 1's Teen Choice Awards that same year. Additionally, KSI has been nominated for various accolades, including the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he was awarded "Personality of the Year" at the Rated Awards.