Taylor Swift Unveils New Christmas Collection Featuring ‘Tortured Poets’ Era Merchandise
Taylor Swift has dropped her annual holiday merchandise, with fresh items celebrating each of her iconic musical eras, including her newest "Tortured Poets" theme. Swift chose November 13—fittingly her favorite number—to surprise fans with an exciting holiday collection, announced through her official fan account, Taylor Nation.
Swiftmas Surprise: New Merch Drops for the Holidays
Early on November 13, Taylor Nation teased the collection launch with a one-hour countdown and a video of festively wrapped gifts. As the clock struck zero, fans were welcomed to a video preview of new items, allowing fans to navigate by specific eras. Unlike last year’s interactive “Lover House” animation, this year’s simpler setup made it easy for fans to dive into their favorite Swift era’s offerings.
The new collection features exclusive items for Swift’s recent "Tortured Poets" era, with cozy hoodies priced at $75, T-shirts at $40-$45, a stylish black faux leather purse for $75, and ornaments depicting a typewriter and logo at $25 each. Most items have a purchase limit of four per customer, ensuring fans have a fair shot at snagging their holiday gifts.
Iconic ‘Reputation’ Era and More in New Holiday Gear
For fans of Swift’s snake-inspired "Reputation" era, the collection includes sweatshirts ($65-$75), an oversized tee with the words “Every time you’re loving me” ($40), a compact mirror ($30), and snake-themed ornaments priced between $15 and $25. A mockneck cropped sweater featuring a knit snake design quickly became a fan favorite, with Swifties buzzing on social media.
The shopping experience, however, was intense as items moved quickly. Once in their cart, customers entered a virtual queue before proceeding to checkout. In comparison to last year’s holiday merch, which included over 60 ornaments spanning Swift’s ten eras and crashed the site within minutes, this year’s streamlined release kept the shopping experience smoother for fans eager to grab limited-edition items.
Swifties Gear Up for the Final Eras Tour Shows
Swift’s holiday merch drop comes just ahead of her final North American Eras Tour shows. With three shows this week and another three next week at Toronto’s Rogers Centre, Swift will conclude the two-year, record-breaking tour in Vancouver on December 8. Fans attending these final shows are expected to don their new era-specific gear, celebrating both the holiday season and Swift’s unparalleled journey through her musical eras.
