Kim Kardashian Scores Nike Deal After Adidas Drops Kanye.
Kim Kardashian is stepping up her business game and taking a little jab at her ex-husband with her latest Nike collab.
SKIMS just revealed a partnership with Nike to roll out a new activewear line called NikeSKIMS. This collection will feature a range of women's training gear, accessories, and shoes. It's scheduled to drop in Spring 2025 via Nike's official platforms, with plans for a worldwide launch in 2026.
"This partnership will empower individuals to move with confidence and express themselves authentically,” Jens Grede, Co-Founder & CEO of SKIMS, said of the new partnership.
After the announcement, Nike's stock saw a notable rise, jumping 5.5% and making it the top gainer in the Dow Jones Industrial Average that day.
RELATED: Kim Kardashian Net Worth: $1.7 Billion in 2025.
Kim's net worth is around $1.7 billion, largely thanks to her 35% ownership in SKIMS, which is valued at $4 billion. The new collaboration between Nike and SKIMS has the potential to boost SKIMS' visibility and profits, which could further increase Kim’s wealth.
Not only is Kim likely to see a financial gain from this partnership, but it might also bring her some personal satisfaction. This collaboration could be interpreted as a subtle dig at her ex-husband Kanye West, especially since Adidas—his long-time partner—cut ties with him in 2022 over controversy, resulting in a $1.3 billion loss for the brand. This fallout also cost Kanye his billionaire status.
By teaming up SKIMS with Nike, Adidas’ main rival, Kim is making strides in the sportswear industry, while Kanye is left struggling after his failed Yeezy deal, putting him in a tough spot both financially and professionally.
Kanye's money situation has really taken a dive lately, but he said he was back to being worth $2 billion in January. Still, after his Super Bowl ad pushed folks to buy shirts with Nazi symbols, he found himself in yet another controversy that could seriously hurt his career. Meanwhile, Kim is reportedly trying to separate herself from him, and with all the big things she's got going on.
Kim Kardashian continues to prove herself as a powerhouse entrepreneur, turning SKIMS into a global brand and securing major deals with industry leaders like Nike. This partnership not only strengthens SKIMS’ influence in the activewear market but also highlights Kim’s ability to build successful ventures beyond reality TV.
RELATED: Kanye West Net Worth 2025: Rap Moguls Fortune Revealed.
With her business acumen and strategic moves, she’s solidifying her status as a leader in fashion and innovation. As NikeSKIMS prepares for its launch, Kim’s empire is only set to grow, further cementing her legacy as a savvy business mogul who thrives on ambition, resilience, and forward-thinking partnerships.
