JoJo Siwa's Net Worth in 2025: From Child Star To Entrepreneur

JoJo Siwa's Net Worth in 2025: From Child Star To Entrepreneur.

JoJo Siwa has long been more than a pop sensation with a glittery bow—she’s a powerhouse of talent, resilience, and entrepreneurial brilliance. From her explosive debut on reality TV to a thriving career in music, acting, and brand partnerships, JoJo’s empire continues to grow. In 2025, she remains an inspiring figure for millions around the globe, not just for her creative energy, but for her smart financial moves and authentic voice. Let’s take a closer look at her career journey, personal milestones, property investments, and impressive net worth.

JoJo Siwa’s Career: From Dance Moms to Global Icon

JoJo Siwa burst onto the entertainment scene through the reality show Abby’s Ultimate Dance Competition and became a household name during her stint on Dance Moms in 2015. At just 12 years old, she was already showcasing a one-of-a-kind personality—full of glitter, confidence, and charisma.

Her breakout hit “Boomerang,” released in 2016, was more than a catchy pop anthem—it was an empowering message about overcoming bullying. The song has racked up over 950 million views on YouTube, further cementing her pop star status.

RELATED: Sabrina Carpenter’s Jaw-Dropping $12 Million Net Worth Revealed!

JoJo followed this with several singles, albums, and world tours, including her incredibly successful D.R.E.A.M. The Tour, which grossed over $26.9 million in ticket sales according to Pollstar. She also launched branded merchandise, including her iconic bows, dolls, clothing, and accessories—generating tens of millions in revenue.

In 2025, JoJo continues to expand her reach. She’s a TV personality, voice actor, producer, and contestant on popular reality shows, including Celebrity Big Brother UK—a major headline-maker this year.

JoJo Siwa’s Personal Life: Living Authentically

JoJo has been open about her relationships and came out as part of the LGBTQ+ community. She dated social media star Kylie Prew and later shared glimpses of other romances publicly. Siwa emphasizes self-love and growth, often using her platform to advocate for LGBTQ+ visibility.

When Did JoJo Siwa Come Out?

JoJo Siwa came out publicly in January 2021. She did so by lip-syncing Lady Gaga’s “Born This Way” on TikTok and wearing a shirt on Instagram that read, “Best. Gay. Cousin. Ever.” The response was overwhelmingly supportive, and JoJo quickly became one of the most visible young queer celebrities in the world.

Since then, she has used her voice to champion inclusivity and mental health awareness, speaking at events, collaborating with LGBTQ+ organizations, and normalizing diverse identities in mainstream media.

JoJo Siwa’s Real Estate: Million-Dollar Moves

JoJo made headlines in 2019 when she purchased a stunning mansion in Tarzana, California, for $3.43 million at just 16 years old. The home spans over 6,000 square feet and features custom interiors, vibrant decor, a massive walk-in closet for her costumes and bows, and a candy room.

RELATED: Beyoncé Knowles' Net Worth 2025: $800 Million and Rising.

The property also boasts an outdoor pool, lush landscaping, and high-tech security. In 2024, she reportedly sold the home for around $4.1 million, according to The Richest, turning a profit and showcasing her savvy approach to investment.

While JoJo’s current residence in 2025 hasn’t been publicly confirmed, sources close to her suggest she’s investing in multiple properties, including homes closer to her production work in Los Angeles and rumored commercial ventures in Nevada.

What Is JoJo Siwa’s Net Worth in 2025?

As of 2025, JoJo Siwa’s estimated net worth stands at $20 million, according to Celebrity Net Worth. This valuation reflects a combination of her music earnings, merchandise empire, YouTube income, acting roles, and brand partnerships.

She has been one of the most consistently high-earning young celebrities over the past decade. JoJo’s ability to diversify her income streams and continuously evolve her brand is key to this financial success.

How Did We Calculate Her Net Worth?

JoJo’s net worth was calculated based on publicly available data and estimates from industry experts. Here’s a breakdown of how that $20 million figure comes together:

• Concert Tours: Her 2019 D.R.E.A.M. tour grossed $26.9 million. Even after costs and management fees, her share could have totaled over $5 million.

• YouTube Revenue: With over 12 million subscribers and hundreds of millions of views annually, her estimated YouTube ad revenue alone ranges from $2.5 million to $3 million per year.

• Merchandise: JoJo’s bow line reportedly sold more than 40 million bows. If she made even $0.50 per bow, that would be $20 million in income from bows alone.

• TV and Film: JoJo has starred in several Nickelodeon specials, reality shows, and even voice roles in animated films. Estimated total from acting and appearances is around $3–5 million.

• Endorsements and Brand Deals: Including work with Nickelodeon, Claire’s, Walmart, and Target, estimated at $1–2 million annually.

• Real Estate: Profit from the sale of her Tarzana home was estimated at $670,000, boosting her assets.

How Much Will JoJo Siwa Earn From Celebrity Big Brother?

In 2025, JoJo will join the UK edition of Celebrity Big Brother, bringing her star power and positivity to British screens. According to UK media sources such as The Sun, JoJo will be paid £400,000—roughly $500,000 USD—for her participation in the show.

RELATED: Top 7 Richest Singers of All Time.

This figure places her among the top earners of this season and highlights how her brand still commands impressive appearance fees globally.

How Much Money Does JoJo Siwa Make?

JoJo Siwa’s annual earnings fluctuate based on her tours, projects, and digital engagement, but on average, she makes between $5 million to $10 million per year in 2025.

Here’s a rough breakdown:

• Music and Touring: $1–2 million

• YouTube and Social Media: $2–3 million

• Merchandise and Licensing: $1–2 million

• TV, Films, and Appearances: $1–3 million

• Endorsements: $1 million+

These numbers reflect her consistency in monetizing her talents and personal brand while maintaining creative control and a strong connection with her fanbase.

Conclusion: A Role Model With Business Brilliance

JoJo Siwa’s journey from a bubbly dancer on reality TV to a multi-millionaire entrepreneur, performer, and advocate is a testament to her talent and tenacity.

RELATED: Taylor Swift's Net Worth Soars to $1.6 Billion in 2025.

In 2025, she continues to shine—adapting to the times while staying true to herself. Whether through music, merchandise, or media appearances, JoJo has crafted a business empire that inspires young dreamers everywhere. Her authenticity, smart investments, and relentless work ethic have made her a role model not only for her fans but also for aspiring entrepreneurs looking to blend passion with profit.