Peyton Manning's Omaha Productions Sells 10% Stake for $750M.
Since hanging up his cleats in the NFL back in 2016, Peyton Manning has been quite active. The former quarterback has been a familiar face in commercials for brands like Nationwide and Nike. His venture, Omaha Productions, which he started in 2020, has been thriving, producing over 30 different programs, including TV shows and live events. One of the highlights has been the ManningCast on ESPN, which he co-hosts with his brother Eli.
Now, Manning is bringing a new partner on board. Omaha Productions has struck a deal to sell a 10% stake to a new company headed by Patrick Whitesell. Whitesell, who was the executive chairman of Endeavor, a major player in the sports and media world, is stepping into this new role.
This deal values Omaha Productions at over $750 million, meaning Manning's company will receive more than $75 million from Whitesell and his new venture.
Whitesell's upcoming project, which is still unnamed, aims to invest in sports, media, and entertainment businesses. It has already secured a $250 million investment from private equity firm Silver Lake. With its blend of sports and entertainment, Omaha Productions aligns perfectly with the vision of the new company.
Silver Lake has a history of investing in Whitesell's previous company, Endeavor, and recently took it private again in a deal valued at an impressive $25 billion, which includes various business assets, equity, and debt.
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In 2023, Endeavor made headlines by acquiring both UFC and WWE, merging them into a groundbreaking entity known as TKO Group Holdings.
Silver Lake and Whitesell's backing of Omaha Productions is set to help the company explore new media avenues beyond the usual ones. The ManningCast has gained immense popularity, featuring Peyton and Eli chatting with players and celebrities while analyzing NFL games live. Omaha Productions is also venturing into other projects, including a recent investment in Good Good Golf.
Peyton Manning's transition from NFL legend to successful entrepreneur showcases his remarkable versatility and business acumen. Throughout his illustrious career, Manning proved to be a master strategist on the field, and he's carried that same level of preparation and foresight into his business ventures.
Omaha Productions' success is a testament to his ability to leverage his brand and expand into media, sports, and entertainment. Manning's post-retirement accomplishments highlight not only his football greatness but also his entrepreneurial vision, positioning him as a true force both on and off the field. The future looks incredibly bright for Manning’s ventures.
