Logan Paul's Net Worth: How He Built $150 Million Fortune

Logan Paul's Net Worth: How He Built $150 Million Fortune.

What is Logan Paul's net worth?

Logan Paul is a well-known American YouTuber, boxer, internet personality, and actor. His net worth is around $150 million. Currently, he boasts over 23.6 million subscribers on his YouTube channel. At different points, he’s been one of the top-earning YouTubers globally, raking in at least $20 million a year. On Instagram, he has 27 million followers, and on TikTok, he’s got 18 million.

Beyond YouTube, he runs a super successful merchandise brand called Maverick Apparel, which pulled in over $40 million in sales during its first nine months.

Since November 2018, he’s been the host of the Impaulsive podcast. Recently, Logan and his brother Jake have made a shift into the professional boxing scene.

In 2023, he inked a multi-year deal with WWE, reportedly worth $15 million over three years, after making several appearances in the past.

Key Highlights

Earned $12-14 million annually from 2016 to 2018

Raked in $40 million in merchandise sales just 9 months after launching

Owns an $8 million pad in Encino, California

Boasts over 23 million subscribers on YouTube

Accumulated more than 6 billion views on the platform

Pulled in $5.25 million from boxing Floyd Mayweather.

RELATED: Jake Paul’s Staggering Net Worth Revealed: How He Built His Fortune.

Prime Energy Drink

In the last few years, the energy drink "Prime" has sparked a lot of chatter about Logan Paul's wealth. For those who might not know, Logan and his boxing rival KSI have been backing Prime since it launched in January 2022. Unverified reports from Prime suggest that between December 2022 and December 2023, the drink raked in a whopping $565 million in revenue.

So, do Logan Paul and KSI actually own Prime? Not exactly. They’re more like promoters, but they do have a stake in the brand. It’s commonly thought that they each own about 20%, or together they hold a total of 20%. The rest is owned by a Louisville-based company called Congo Brands, which is co-owned by Max Clemons and Trey Steiger.

Let’s say Logan and KSI each have that 20% stake. When Rockstar was sold to Pepsi for $3.8 billion in 2020, it was pulling in $800 million in revenue, meaning it sold for about 5 times its revenue. If Prime is making around $600 million a year, that could put its total value at about $3 billion (5 times $600 million). If Logan and KSI each own 20%, their shares would be worth around $600 million.

But if they only have a combined 20%, that would mean $300 million each. Since we don’t know their exact ownership percentages and the revenue figures are unverified, this is all just speculation. Still, it’s pretty clear they both have valuable stakes in a business that’s on the rise.

Prime has gathered a bunch of famous faces to back their brand, like quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champ Alexander Volkanovski. It’s likely that these celebs got some equity as part of the deal for their support.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger brother named Jake Paul, who’s also made a name for himself on social media. Logan kicked off his YouTube career at just ten years old with a channel called Zoosh. In 2012, he was an All-Star linebacker for the Westlake High School football team and also snagged the title of State Champion wrestler.

After high school, he headed to Ohio University to study engineering. Between 2013 and 2014, his follower count skyrocketed from 900 to 1.5 million across different platforms, with Vine being a major hit for him. He decided to leave college in 2014 to chase his dreams in Los Angeles.

Career

A collection of his Vine clips was made into a YouTube compilation and uploaded. In April 2014, the video racked up over four million views in just its first week. He quickly gained 4 million followers on Vine and landed gigs creating paid content for big names like HBO, Pepsi, and Virgin Mobile.

By 2015, he was ranked as the 10th most influential personality on Vine, earning hundreds of thousands of dollars from his short videos. After Vine shut down, Paul shifted his focus to YouTube.

Now, Logan's videos have nearly six billion views. He boasts over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook as of now.

Suicide Forest Controversy

Paul posted a video on his YouTube channel that he shot in Aokigahara, located at the foot of Mount Fuji in Japan, on December 31, 2017. This place is often referred to as the suicide forest due to its tragic history. In the video, Paul captured a dead body hanging from a tree. It quickly went viral, racking up 6.3 million views within just 24 hours. Following this, numerous online petitions emerged, calling for YouTube to take down Paul's channel.

He ended up removing the video and apologized in a tweet on January 1, 2018. A few days later, on January 9, YouTube released a statement on Twitter denouncing the video. The next day, they announced that they were pulling Paul's channels from their premium ad program, Google Preferred. Additionally, he was let go from the YouTube Red series "Foursome." In response to the backlash, Paul donated $1 million to organizations focused on suicide prevention.

Other Controversies

YouTube hit pause on all ads for Paul's channels in early February 2018 because of his "pattern of behavior." They were particularly upset about him participating in the "Tide Pod challenge," the incident where he pulled a fish from his pond to, as he put it, "jokingly give it CPR," and the time he filmed himself using a taser on two dead rats.

During that time, he didn’t earn any money from his views. Ads were back on his channel two weeks later, but he was still on probation for 90 days, meaning his channel and content couldn’t show up on YouTube’s trending tab.

Fast forward to January 2019, Paul made a comment on his podcast saying, "What is it, male-only March? … We're gonna attempt to go gay for just one month." This sparked a lot of backlash, with many criticizing him for suggesting that being gay is a choice.

KSI Boxing Matches

Logan Paul and KSI, another popular YouTuber, are known for their intense rivalry. On August 25, 2018, they faced off in a pay-per-view boxing match that was dubbed "the biggest internet event ever." They had a rematch on November 9, 2019, at the Staples Center in Los Angeles.

The first bout attracted 2.25 million live viewers, with 1 million tuning in through pay-per-view and an estimated 1.2 million watching illegally on Twitch. Ultimately, 1.3 million people bought the fight via PPV, raking in about $13 million in revenue.

It's estimated that both Logan and KSI made around $2 million each from the match before taxes, factoring in merchandise sales. For their second fight, they were each guaranteed at least $900,000, and their total earnings from that event, which was streamed by DAZN USA, likely exceeded $3 million each.

RELATED: KSI's Net Worth: YouTube, Music, Boxing and more.

Personal Life

In the fall of 2015, Paul and his roommates, Mark Dohner and Evan Eckenrode, were living it up in a Hollywood apartment complex alongside other social media stars like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. With everyone so close, they teamed up to create videos for their channels.

By the fall of 2017, Paul had moved to a fancy estate in Encino.

In July 2018, Paul and actress Chloe Bennet made their relationship official, although they had been dating for about a year before that. Unfortunately, they split up just a couple of months later in September.

Fun fact: Paul is red-green colorblind.

Fast forward to May 2020, when Logan Paul revealed he was dating model Josie Canseco, the daughter of baseball star Jose Canseco. In June, he posted a YouTube video titled "I Bought My Girlfriend A Horse." After a little spat, he decided to surprise Josie, who loves riding, with her very own horse. The video features them riding together, and Paul reassured her, saying, "100% yours. Even if we break up, you can keep them."

In 2022, Paul began dating model Nina Agdal, and they announced their engagement in July 2023.

Annual Earnings

Logan raked in $12.5 million in 2016. The following year, he earned $12 million. In 2018, his earnings jumped to $14.5 million, but in 2019, he brought in $10 million. By 2021, he had a solid total of $18 million.

From September 2022 to September 2023, Logan's earnings hit $20 million.

Real Estate

For quite a while, Logan Paul called this mansion in Encino, a suburb of Los Angeles, his home.

Logan bought his house in October 2017 for $6.55 million, after it had been on the market for a few months at $8.5 million. The place is massive, over 30,000 square feet, with 14 rooms. He ended up selling it in April 2022 for $7.4 million, and the new owner is none other than Machine Gun Kelly.

For the past few years, Logan has been living in Puerto Rico, renting a mansion that costs over $13 million in a private gated community at the Ritz-Carlton.

In 2019, he snagged an 80-acre property called Fobes Ranch in the San Jacinto Mountains for $1 million, which is about two hours from downtown LA. Back in the 1960s, this ranch was home to Timothy Leary, a Harvard professor who became an LSD producer. He lived there and cooked up LSD with a group of surfers from Laguna Beach known as the "Brotherhood of Eternal Love."

Floyd Mayweather Boxing Match

On Saturday, June 6, 2021, Logan went head-to-head with Floyd Mayweather in a pro boxing match. Logan managed to strike a deal that gave him a base pay of $250,000 along with 10% of the Pay Per View earnings. On the other hand, Mayweather was guaranteed a cool $10 million just to show up, plus an impressive 50% of the PPV profits.

Logan boasted that he would rake in at least $20 million from the bout, while Floyd estimated his earnings would exceed $50 million.

In the end, around 1 million people bought the fight. This meant Floyd walked away with about $35 million, while Logan took home roughly $5.25 million.

Logan Paul has transformed from a viral YouTube sensation to a multifaceted entrepreneur and entertainer, amassing an impressive $150 million net worth. His diverse career includes a successful YouTube channel with millions of subscribers, a thriving merchandise business, and a lucrative partnership with Prime Energy.

Additionally, Logan has made waves in boxing and signed a significant deal with WWE, further expanding his brand. Despite past controversies, he has shown growth and resilience, continuously reinventing himself and achieving success across multiple industries. Logan Paul's journey is a testament to his ambition, work ethic, and ability to thrive in various arenas.