Premier League's Own "Netflix Style" Streaming Platform Edges Closer.

The Premier League revealed last week that it's wrapping up its 20-year partnership with media production company IMG ahead of the 2026/27 season. All 20 clubs gave a thumbs up for the league to set up its own in-house media team to take over from IMG, which has been responsible for producing and broadcasting Premier League matches and other content to more than 180 countries around the globe.

There’s been a lot of buzz about a potential direct-to-consumer streaming service called ‘Premflix’ that the Premier League might own. This move to bring production in-house seems like a solid first step toward gaining full control over its content and making that streaming idea a reality.

The idea is to have all games available on an app through a subscription model, kind of like what the NBA and NFL do with their League Pass and Game Pass. This approach would also align with how Serie A and Bundesliga manage their own league productions.

On paper, it seems like a smart financial move for the Premier League to create and distribute its own content. By doing this internationally, they can eliminate the middleman, giving the league more control over game coverage and possibly paving the way for new formats, like a league-wide documentary series.

However, making this a reality could be challenging. In the next couple of years, the league will need to invest a ton of money to build up its own media operations from the ground up, replacing what IMG has been doing with their own talent, studios, and equipment. With the league reaching over 800 million homes through more than 90 broadcasters, that's a huge responsibility to take on.

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There are also local broadcasters to think about. In December 2023, Sky Sports and TNT Sports locked in a four-year live TV rights deal with the Premier League, set to run from the 2025/26 season through to 2028/29. This means that any direct-to-consumer platform is likely to complement what Sky and TNT are already offering in the UK, rather than completely take over in the near future.

However, beyond these challenges lies a chance for the Premier League to position itself as a legitimate media company instead of just being at the top of the hierarchy. Their separation from IMG allows them to be more adaptable with their content and customize their offerings to maximize revenue.

Football fans usually resist change. But if the Premier League can create a fun, affordable, and interactive viewing experience for their millions of supporters, it could turn out to be a big win.

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The Premier League's decision to bring media production in-house marks an exciting step toward greater control over its content and potential innovations like a direct-to-consumer streaming service, tentatively dubbed "Premflix." By eliminating middlemen and building its own media operations, the league could maximize revenue while enhancing the global fan experience.

While challenges like heavy investment and local broadcaster agreements remain, this move positions the Premier League as more than a football organization—it becomes a media powerhouse. If executed effectively, this shift could offer fans an affordable, interactive way to enjoy matches and redefine football broadcasting on a global scale.