Navigating High-Risk Payments: Financial Strategies for High-Risk Industries
Operating a business in a high-risk industry is challenging in many ways, much more so than in any other “normal” niche. Whether you’re in tourism, gaming, sports booking, pharmaceuticals, e-commerce, Forex trading, telemarketing, or any other high-risk industry, you need to carefully employ specific financial strategies to deal with the various risks of your niche.
To delve into more specifics, here are the main challenges a high-risk business faces and the main financial strategies for overcoming them.
High-Risk Businesses Face Numerous Unique Challenges
1. High Chargeback Rates and Payment Declines
Chargebacks are a reality for any business, but they are especially common in high-risk industries. In fact, this is one of the signs of a high-risk business. Such chargebacks can either be 1) genuine, when a customer claims they have a good reason to dispute a transaction with their back and reverse their payment, or 2) fraudulent, when a customer is trying to get their product and get their money back without a cause.
The latter is obviously more problematic, but either type of chargeback can be an issue for a business if it occurs too often.
In addition, high-risk businesses often have to deal with payment declines from their banks or payment processors
2. Strict Regulations
For better or for worse, businesses in high-risk industries have to contend with much more and stricter regulations than those in other niches. In addition, compliance requirements often vary greatly from state to state and country to country. All this makes it very difficult for businesses to always follow the law, yet follow the law they must if they want to avoid various financial penalties that come after every misstep.
3. Fraud
The other clear issue for high-risk businesses is fraud, which is one of the main things that marks them as “high-risk.” Fraud can take many forms and is often very specific to a certain type of business or location. It may not only result in major financial losses but also often undermines the reputation of such businesses, further lowering their public trust in them and their future financial prospects.
4 Key Strategies for Businesses in High-Risk Industries
While it is often difficult to find just one cure-all for all the issues high-risk businesses face, there are certain must-do steps and strategies any business in a high-risk industry should try to follow.
1. Reduce Chargebacks
Reducing chargebacks is key both for maintaining good sales numbers and for avoiding declined payments from your bank or payment processor later on due to fears of high risk.
Of course, reducing chargebacks is easier said than done, but one of the key steps is working with a good payment processor that specializes in high-risk businesses and transactions. High-risk merchant account services typically employ sophisticated algorithms to detect and prevent chargebacks and are generally better at assessing risks and processing payments properly.
2. Limit Fraud Risks
Similarly, a good high-risk merchant service will have very robust fraud detection systems, which can be especially invaluable in high-risk industries, the likes of gambling and adult entertainment. The right payment processor for high-risk businesses can handle large volumes of transactions of any size while not compromising the fraud protections you expect from the service.
Minimizing fraud exposure in such a way doesn’t just reduce lost revenue due to fraud but keeps your business in good standing with banks, suppliers, and other crucial business partners.
3. Follow Regulations to the Letter
This is always important for everyone, but especially so for businesses in high-risk industries, as the penalties for regulatory missteps there are more numerous as well as steeper. A good payment processor that specializes in high-risk niches will always be aware of the various regulations you need to comply with in any given state or country, but those are things the business itself should also always keep an eye on.
4. Maintain Excellent Brand Reputation
Proper marketing and brand-building can’t overcome overwhelming fraud and chargebacks, but they can work well in tandem with good fraud and chargeback prevention. Maintaining a brand image of a reliable and stable business is a must in high-risk industries, as it not only helps maintain your customer base but also keeps you in good standing with banks, suppliers, and other partners.