Meghan Markle Rebrands Lifestyle Brand Ahead of Netflix Series.
Meghan Markle seems to be investing considerable effort and resources into her return to television, even going so far as to rebrand her lifestyle company, which was launched just last year and received mixed feedback.
Earlier this week, Meghan announced via Instagram that her brand, American Riviera Orchard, would be rebranded as As Ever, following a series of trademark challenges. In a video, she shared, “Last year, I had thought, ‘You know what? American Riviera, that sounds like such a great name,’” she explained in a video. “It’s my neighborhood, it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
She also said the decision was influenced by her upcoming Netflix show, “[When Netflix] came on, not just as my partner in the show but as my partner in business, which was huge.”
“So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she continued.
Meghan disclosed that the company has introduced a new website, accompanied by an uncommon photograph of her youngest child, daughter Lilibet. The picture features Meghan walking barefoot on a lawn with her toddler, both dressed in matching white dresses, set against an ocean backdrop.
RELATED: Meghan Markle's Net Worth: $60 Million in 2025.
Last year, Meghan initiated her lifestyle brand; however, it did not achieve the anticipated success. The brand name was announced prior to the launch of products, resulting in criticism that the launch occurred prematurely, before the company was adequately prepared.
“They [Harry and Meghan] consistently make announcements and roll things out really early … to what point?” a source told Page Six. The same report claimed that Meghan’s team hadn’t yet talked with sourcing and buyers teams.
The brand's lunch followed numerous reports suggesting that Meghan and her husband, Prince Harry, have been facing challenges in financing their lifestyle. “They’re not broke. But they’re going to have to keep spending their money, instead of banking it,” a different source told Page Six.
Meghan is not solely focusing on rebranding in her preparations for her Netflix show. Earlier this month, reports indicated that she has invested a significant amount of money in updating her wardrobe. “Meghan has always loved designer clothes and fancy things but the crowd she’s fallen in with in Montecito are next-level rich and that has absolutely raised the bar for her when it comes to her own style,” a source told In Touch.
Meghan Markle’s decision to rebrand her lifestyle company and align it with her upcoming Netflix series showcases her adaptability and commitment to long-term success. By choosing a name with broader appeal, she is positioning As Ever for greater opportunities beyond its initial concept.
Her hands-on involvement, from securing trademarks to refining her brand’s vision, reflects her dedication to building something meaningful. With the highly anticipated release of With Love, Meghan, she is set to make a strong return to television, proving that her entrepreneurial spirit and creative ambitions continue to evolve in exciting and promising ways.
Megan's Netflix series, With Love, Meghan, is set to premiere on the streaming platform on March 4.
