Polestar Targets Tesla Owners with $20,000 Offer to Lease Polestar 3 SUV.
Swedish electric vehicle manufacturer Polestar is attempting to attract Tesla owners who may be disappointed with their current vehicle. The company is offering a compelling incentive of up to $20,000 off the lease of a new 2025 Polestar 3, aiming to convince Tesla drivers to make the switch. This offer, which began on February 21, will expire on February 28 and applies to leases of the new Polestar 3 SUV.
Why Polestar Is Targeting Tesla Owners
Polestar's move to court Tesla owners comes amid growing frustration with Tesla CEO Elon Musk's political involvement. Polestar CEO Michael Lohscheller recently commented that Musk’s political activities have created a "very negative sentiment" among some customers, prompting Polestar to focus on dissatisfied Tesla drivers. In fact, Lohscheller has instructed Polestar sales teams to specifically target these customers.
Polestar’s Ambitious 2025 Outlook
With a new CEO at the helm, Polestar has big ambitions for 2025. Lohscheller has expressed confidence that it will be the company’s best year yet in terms of both sales and financial performance. Despite a 15% decline in 2024 sales, Polestar is determined to rebound, with the Polestar 3 playing a central role in the brand's strategy to attract more customers.
Polestar’s $20,000 lease offer for the 2025 Polestar 3 could mark a key move in growing its market share as it seeks to capture the attention of dissatisfied Tesla owners and position itself for a successful future.
