Finance Monthly April 2019 Edition

Dan Botterill, Founder of Ditto Sustainability, gives his perspective on the business case for adopting the circular economy. AQ & What is the circular economy? The ‘circular economy’ is a phrase frequently used in the media and by politicians – there is a huge amount written on the subject, which makes it easy to get confused about what exactly it means. At its core, the circular economy is a simple principle – it’s about sustainability. It’s an economy that considers the environmental and social impact of the way we buy and use things, and ultimately the way that we can maximise the beneficial use of our resources. At a practical level, what does adopting the circular economy look like for businesses? Although it’s a simple concept at heart, truly adopting a circular economy would be difficult to achieve overnight. It requires a change of mindset towards how we can be more sustainable and this needs to be present at every level within a business. Those who adopt the circular economy will design products and services in such a way that: DAN BOTTERILL Founder of Ditto Sustainability WHY ADOPT THE CIRCULAR ECONOMY? THE CASE FOR BUSINESS Q Q 26 www.finance-monthly.com ASK THE EXPERT - CIRCULAR ECONOMY