Finance Monthly August 2019 Edition

48 www.finance-monthly.com FINANCIAL INNOVATION & FINTECH - MONZO Their success is down to many things – luck, vision, hard work, but too often ignored - because of good hires. Thanks to effective recruitment, they have been able to bring their vision to life, bringing transparency, access and customer experience to the banking industry. The results speak for themselves – they have a million customers using their debit cards. The quality of their employees has been a huge contributing factor in their success. Monzo have put customer satisfaction at the heart of their company and made it their mission to shine a light on the ineptitude of legacy banks. Hind Ali, Operation Support Analyst at Monzo, believes that customer experience is fundamental to the business. She explains that the business has built their reputation on providing a level of real-time customer service and insight that the established banks don’t offer. “Undermining this would have far-reaching implications”, she says. “We have to continue to deliver the most transparent and usable app, and to do that we need Start-ups face thousands of challenges – from location and logo to roles and responsibilities. Monzo is a shining beacon of the start-up world; a company that has managed to overcome obstacles and unequivocally overhaul the banking industry. Hind Ali, Operation Support Analyst Monzo HOW MONZO MADE HIRING THEIR COMPETITIVE ADVANTAGE