Finance Monthly August 2019 Edition

55 www.finance-monthly.com FINANCIAL INNOVATION & FINTECH - TOP 5 FINTECH BOOKS FINTECH: THE BANKS STRIKE BACK Yves Eonnet & Herve Manceron Technology is changing the way the financial industry works as FinTech companies, BigTech firms, and the markets for third-party services continue to develop. Failing to keep up with the latest digital trends and hindered by cumbersome branch networks, traditional banks are fighting for their survival. FinTech: The Banks Strike Back is a book that examines not just the ways banks are responding to the FinTech thread, but also how they’re striking back through reinventing themselves.