Alexandre Pham Vice President, EMEA at Adjust MOBILE APP TRENDS to Watch in the FINTECH Industry In 2021, the global trend toward mobile continued, marking yet another transformative year for the fast-moving world of app marketing, particularly in FinTech. In Adjust’sMobile App Trends report, we explored the recent performance of FinTech apps, highlighting reports that banking app revenue reached $6.8 billion last year—(an 88% increase on 2020) and that over half of purchases (52%) were made with a digital wallet in 2021, and use of cash declined 42% compared to 2019. Adjust data itself showed a 19% increase in finance app downloads compared to 2020. As the industry continues to grow, there are huge opportunities in the FinTech space for mobile app developers and advertisers alike. F i nanc i a l Innov a t i on & F i nTech 62 Finance Monthly.
RkJQdWJsaXNoZXIy Mjk3Mzkz