Finance Monthly. Financial Innovation & FinTech 59 How have you seen Tenacity grow and develop since its founding as a subsidiary of the Pepkor Group in 2007? What began in June 2007 with a small team and a vision to help retailers grow customer loyalty and improve relationships with their credit customers has grown in leaps and bounds. We have increased our initial debtors’ book from R15 million in the early days to R3.5 billion, grown our turnover to R4.5 billion, and today we serve over 1.5 million customers at six retailers across four countries! Indeed, we have become one of the Pepkor Group’s best-performing companies. All of our cards carry the A+ logo on them, which indicates interoperability at all our stores. The retailers generally refer to their in-store card as an ‘APlus’ card. The past 15 years have been an exciting journey, and while I am extremely pleased about what we have achieved to date, it is the people who made this journey possible that I am most proud of. None of our successes would have been realised without the hard work, commitment, passion, perseverance and tenacity of the people that make up our organisation. In what ways has this growth enhanced the skills and career development of yourself and your team? As the company has grown, we have increased the management team from the original three founding members to an executive of eight, managing the in-store credit portfolio, as well as managing a personal loans business (Capfin), extending loans to our retail clients. The executive team have been at the organisation for over seven years and have grown tremendously in that time. Some of the team FINANCE MONTHLY GLOBAL AWARDS 2022 WINNER FINTECH FIRM OF THE YEAR EUGENE DEVILLIERS CEO of Tenacity Financial Services
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