Business Dr Andrew Coburn, Risilience COUNTING WHAT COUNTS MEASURING AND MODELLING A SUSTAINABLE BUSINESS From distant aspiration to direct action Net zero is now common vocabulary in business. Almost half of the world’s largest companies in the Forbes Global 2000 have a net zero target, a number that has doubled in just two years. In the European Union, four in every five firms have pledged. While this signals positive intent, most of these companies have fallen short of backing up their long-term Finance Monthly. 48
RkJQdWJsaXNoZXIy Mjk3Mzkz